Another nice blog entry thanks to some music production related forums 🙂 The 20 Things You Must Know About Music Online is a very informative, free electronic book, published by New Music Strategies. It’s about the changes in music industry and how to actually survive in this Internet, Web 2.0 digital music era.
Overall, you may agree with some statements or not but at the end, the book has very professional design and it’s well written (+ it’s available in English, German and few other languages).
You’re always hearing that the music business has changed. Thats not quite true. In fact, its changing and that’s quite a diferent thing. Facing that change, and negotiating it as it happens, is one of the biggest challenges for independent music businesses. The best way to navigate in such interesting times is to really understand whats going on around you, so you can adapt and respond appropriately.
You don’t have to be a computer whiz you just have to understand some basic principles. I reckon there are about 20 of them. If you understand these, and apply their principles, youre of to a good start in the new media environment.